成都市公园大道项目精营销工作计划.ppt

在客户进入项目售楼处前营造一个漫步隧道，让客户入内，利用空气氧吧、多媒体设施、通过电影宣传片（温江、湿地公园、高地建筑等）所带来的强烈的视觉效果和音响效果，让客户充分体验公园大道是一个有灵魂的建筑群落. 在沙盘区，把沙盘高度降低并用三级台阶抬高人的视觉角度，充分体现项目公园观景的特点和大盘品质。 在客户洽谈区，有意识的突出精装细节，将六重精装的概念传达，增强视觉刺激，让销售人员在沟通时可以形象对比；同时在样板间的选取上，可以将样板间至于二层，一层至二层之间搭配一个临时用的刷卡式电梯，充分体现项目私属感卖点。 5.1户外广告（形象及告知） 继续沿用路牌并补充市内户外树立形象，形成全城告知。 建议增加设置地点： 市内增加至少5块大牌（总府路、红星路、盐市口等核心区域） 站台灯箱增加至120块左右（。。。。。。） 双楠片区、 肖家河片区 羊西线上人口最为密集的居住区 东大街商业区、 及府河居住区 光华片区、财大片区、青羊片区 电子科大商业区、 及建设路新区 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 5.1平面纸媒（直接接触） 建议投放形式： 密集轰炸：追求点爆发效应 建议投放媒体：成都商报、华西都市报 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 现场包装 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 隔断 ·由两块玻璃合成，下设底座。 ·中间所夹玻片呈半透明，这样既起到隔断空间的作用，又不会阻隔视野。 ·玻片画面根据现场需要，可抽出更换。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose