成都万科·金色海蓉精2期推广方向再思考.pptVIP

辅助图形 10月中——11月初 11月上-11月下 悬念导入阶段 阶段任务：制造悬念，引起关注，让受众对项目产生新印象 主要渠道：巡展/售楼部/网络 户外/站台/社区灯箱 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1、通过巡展的方式，与区域内的潜在客户进行零距离交流，邀请对方到现场来。 科华·繁华 把令人艳羡的享乐 再放大5倍 24小时的时尚与美食，在科华路 百年厚载的人文与思想，在川大 城区大面积原生态湖泊，在东湖 世界级商务平台，在航空路 一站式商业综合旗舰，在万达广场 而万科·金色海蓉， 集中拥有这一切。 品致·集致 科华，从此不同 ※ 一体化装修 不是谁都有的 掌控品质的全局观 ※ 适变全能家 恰到好处的空间感 功能变到极致 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2、网络论坛先行，从2期核心价值点出发，制造话题，引发关注。 话题方向—— 拥有了它，就拥有了城南，你信不信？ 永远不会贬值的几大黄金购房地！ 万科在城南的房子，终于轮到“首改”了！ 精装、全装、一体化装修，此装非彼装！！！ 东、南2.5环，可变户型大PK! …… Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 3、区域内户外、站台、社区灯箱以冲击力强的悬念画面亮相，预告2期。 谁，令科华从此不同？ 万科·金色海蓉2期 11月全面揭秘 ﹡南二环科华﹡一体化装修﹡适变全能家Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. * 万科·金色海蓉2期推广方向再思考 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 今天，带来的是 ● 价值体系梳理 ● 推广主题思考 ● 阶段推广动作 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client P