B03市场研究在宝洁营销工作中的应用简善泰(宝洁).pptVIP

Marketing ResearchSecret Weapon of PG Business Impact Model TM * * * * Eddie Chien 8/23/2006 14 Years in PG Head of Supplier Management Head of Family Health Care CMK Eddie In China Since 1988 8/18 Gillette Razor 75% Pampers 60% Safeguard 30% Olay 30% Crest 25% Rejoice / HS / Pantene 20% / 15% / 10% Tide 19% Whisper 14% Leading Brands *: Value market share from ACNielsen CMK Consumer Market Knowledge Build Business, Shape Strategy Best in Industry CMK Mission Hindsight Insight Foresight Types of MR Information Focus Execution Project-based Learning Integrated Knowledge S