小议卡通形象在pop设计中的应用 贠欣.docVIP

小议卡通形象在pop设计中的应用 专业：艺术设计 姓名：贠欣 指导教师：白晓 摘 要 一种新型现代广告媒体形式——POP广告，正在被人们广泛应用于生活中，与我们零距离接触。广告与我们的生活息息相关，购物也为广告提供了更为广阔的发展空间。POP广告设计以其非比寻常的表现方式，为企业效益创造了更多的条件。 消费者受到不同因素的影响制约，包括年龄、性别以及经济状况和文化层次等，因而对应产生了不同的消费心理需求，【1】由此，POP广告的设计应该要把握住消费者的这种心理差异，对于不同的消费群体，对应设计不同的广告策略、及设计方案来迎合和满足各种范围消费者的心理，达到最终的目的——促进销售。 本文主要论述了在POP设计中卡通形象的设计应用与消费者心理之间的相互关系，POP设计中卡通形象的设计针对不同消费群体的消费心理做出不同设计。文章首先从POP广告的概述开始，介绍了POP的起源、发展和应用。本文从POP设计中卡通造型设计的相关内容入手。重点研究卡通形象在POP设计中的应用和卡通形象的造型特点。 关键字 卡通形象，POP设计，现代广告，适应与发展 ABSTRACT POP advertising as a new modern form of advertising media widely used for life, direct contact with the majority of customers.，and closely related to our lives. Shopping provide a broader space for POP advertising design development. POP advertising design which has unusual performance, for enterprises to increase a lot of benefits. Vast number of consumers affected by the constraints of different factors such as age, gender, economic status and cultural level, and thus each has a different consumer psychology, and thus, POP advertising should be designed to grasp the difference of consumer psychology, for different consumer groups corresponding to different advertising strategies and design, POP advertising can meet the different range of consumer psychology, to promote sales. This paper mainly discusses the relationship between the cartoon image of POP design applications and consumer psychology. The design of the cartoon image of the POP design to make different designs for different consumer groups, consumer psychology. The paper first starts from the origin of POP advertising , its development and application, mainly including the POP design cartoon design. Focus on the cartoon image in POP design and shape characteristics of the cartoon image. Key Words：Cartoon image design Modern Advertising Adapt and Development 一 POP设计 （一）POP设计的定义 POP广告，英文为point of purchase advertising（简称POP），指购物点广告，或者销售促销点广告。 现代POP广告始于三四十年代的美国超级市场。【2】它是商品经济高速发展、市场经济高度繁荣的标志。而我国的POP设计从上