病院平易近营好文章(国外英文资料).docVIP

医院民营好文章 Website construction With the rapid development of Internet, the Internet has become an increasingly important role, to civilian battalion hospital network marketing is a kind of inevitable trend, according to professional personage, private hospitals, 60% of customers from network platform which changes the traditional marketing to establish hospital website network marketing, dominant in private hospitals. To save the cost of the hospital, increase the conversion rate, enhance the market competitiveness, and maximize the benefit of the hospital. ? There are three important factors in whether the Internet can come to the disease Have a good website or multiple relevant websites; (catching the eye of the patient, the website is clean and clear, the hospital is formal, the authority technology, the expert team and so on) 2, how to get patients to find our website first, or to find the website of our hospital, which is the source of IP; Bring the prospective patients to the site through the rich content of the website and the consultation service appointment. (2) the structure of hospital network marketing Internet department: planning, copywriting, editing, procedures, artists, maintenance, optimization, bidding, etc. Consulting department: Internet consulting, telephone consultation, patient database maintenance and return visit. (3) the main means of marketing the hospital network marketing Search keyword bidding, targeted promotion/affiliate advertising/channel cooperation, local portal, activity planning; Word of mouth campaign, regular free promotion, SEO optimization. (4) the supervisor set out his strategy Adjust baidu account: long tail keyword, originality, bid combination The search engine is the big head, and its good to be able to do that. Long tail keywords: covering a large number of related words and long tail keywords combined with overall bidding, such as regional + symptom, area + treatment. Ideas: read more, write more, study more; If you