广州太古汇(general_and_retail)市场调查.pptVIP

Swire Properties’ first substantial development in Guangzhou, China Joint venture : Swire Properties (97%), Guangzhou Daily Group (3%) Total investment approx RMB 4 billion GFA 450,000 sq.m (4.8 million s.f.) Will be managed by Swire Properties TKH is the 4th generation of Swire Properties’ shopping malls after Cityplaza, Pacific Place and Festival Walk Comprising a prime shopping mall, two office towers, the Mandarin Oriental Hotel, a 70-room boutique hotel and a cultural arts centre Contact alanwalker@ KarenOu@ * Taikoo Hui, Guangzhou Location – Tian He, Guangzhou GZ has double digit increase in GDP growth rate over the past 10 years. Tianhe ranked 1st in GZ. Tianhe is CBD of GZ and is estimated to have 2 million sqm grade A office area by 2009, accounting for 70% of the total stock in GZ. synergy created by Pearl River New City a district of high-end residential developments intersection of Metro 1 and 3 一号线地铁 Metro 1 三号线地铁 Metro 3 太古汇 Taikoo Hui Location East Railway Station The Development The Development The Development Area schedule 三号线地铁 Metro 3 一号线地铁 Metro 1 Metro The Development The Shopping Mall B2 – Metro 1 Metro 3 B1 – Metro 1 Metro 3 1/F – Street level, bus stops, taxi drop off, laybys, building entrances 2/F – Connections to hotel offices; direct link to 3/F open plaza and 1/F laybys 3/F – Podium garden. The Shopping Mall GFA: approx. 130,000 sqm; 4 levels : B2 – L2 Positioning – a high-end shopping destination which will provide a distinctive lifestyle experience for local people - Vertical positioning : Pacific Place - Circulation : Pacific Place Festival Walk The Shopping Mall Anchors Multiplex cinema Olympic ice rink International food deli Food court Supermarket (tbc) Department store (tbc) (relatively high emphasis on FB) Trade Mix Fashion Fashion Accessories Personal Accessories Leisure Lifestyle Services Food Beverage Entertainment Anchors The Shopp