InternationalHealthcareCongresses国际医药会议.ppt

51st ICCA Congress International Congress and Convention Association. Twitter: #ICCA12 Session sponsored by: International healthcare congresses Continuing Medical Education Challenges opportunitiesLewis A. Miller, MS, CCMEPWentzMiller Global Services, LLC International Congress and Convention Association.Twitter: #ICCA12 The way it is … 28,000 at European Society of Cardiology 2012 Pharma paid expenses for many International Congress and Convention Association.Twitter: #ICCA12 The way it will be… Live streaming video and podcasts Doctors meet in regional sessions or watch at home International Congress and Convention Association.Twitter: #ICCA12 We have advanced technology and skills for in-house and interactive web broadcasting We have advanced technology and skills for in-house interactivity but not via web We have limited technology and skills We have no technology or skills for interactivity What are your venues capabilities? International Congress and Convention Association.Twitter: #ICCA12 Streaming video goes anywhere in the world Why provide latest technology? International Congress and Convention Association.Twitter: #ICCA12 85% of physicians in US Europe use smartphones 62% have tablets – and more every day Trend accelerating in rest of the world Why provide latest technology? International Congress and Convention Association.Twitter: #ICCA12 Limits on physician time money Travel costs up, income down Work pressures reduce time for meetings And pharma may cut costs by sending fewer delegates to congresses Why provide latest technology? International Congress and Convention Association.Twitter: #ICCA12 Marketing/sales budgets are being cut New products are very targeted to specialists and subspecialists In US, support for CME down from 53% to 37% of $2 billion annually Tighter new International Code of Practice for the industry More on reduced pharma support International Congress and Convention Association.Twitter: #ICCA1