研究网络口碑对中国汽车行业销售的影响CIC与R3联合发布).pdfVIP

Internet Word of Mouth Proven to Have Impact on Auto Sales in China A joint white paper by CIC and R3 Executive Summary  Independent Research covering over 12 months of China’s automotive sales by model, linked with online word of mouth per model  Data shows correlation between sales and online buzz volume and in several cases with online buzz trend one month ahead of sales trend.  Foreign brands and higher priced car models show stronger correlation  Marketers need to take a more proactive approach to encourage their campaigns to be sp