家当升级背景下的渠道轨则(国外英文资料).docVIP

产业升级背景下的渠道法则(国外英文资料) The first wine industry is not yet mature The mode change and development direction of liquor marketing depends on the development stage and maturity of the liquor industry. Worlds industrial history of more than 200 years development has been proved that there are three considerations a mature industry indicators: 1, commercial system under the strong current division of labor clear, 2, high concentration of production enterprises, 3, strong leader enterprises of industry control. Under these three measures, the industry is relatively stable and the competitive landscape will not be easily broken. In this sense, the sign of maturity is not an industry upstream of the emergence of production-oriented enterprises, but the emergence of large commercial enterprises and the decision of the division of labor clear the formation of the business environment. (as shown in figure 1) In home appliance industry, for example, haier, changhong, TCL and other large industrial maturity does not represent the home appliance industry matures, because in the presence of these large production enterprises, home appliance industry companies still coexist, fiercely contested, dissension. But after the emergence of gome and suning, the division of labor between home appliance manufacturers became clear, and the competitive landscape began to stabilize. After that, not only new home appliance enterprises are difficult to produce, and for the lack of capital and technical strength of the small home appliance enterprise survival space also become more narrow. Because more than 40% market share on the market are the two large circulation enterprises have occupied, weak production enterprise is difficult to form and the two companies cooperation ability, thus slowly elimination, purified market, rivers lake pattern tends to stable. Without the occurrence of gome, suning, in domestic is very complex, large, three-dimensional market environment, the large home appliance en