EnterpriseCultureofApple.pptxVIP

Enterprise Culture of Apple Beijing Union University College of Applied Science and Technology Business English Class 2 张 博 2014191263043 张 雨 2014191263052 王嘉兴 2014191263047 CONTENT Focus design 专注设计 Trust Jobs 信任乔布斯 Start from scratch 从头开始 Believe apple 坚信苹果 Listen to criticism 聆听批评 Never Tell Me Never 永不服输 Attention to details 关注细节 Cannot replace 不可替代 Secrecy supremacy 保密至高无上 Focus design First, each employee must keep in mind that apple is more focused on product design than any other company. Like a company like Microsoft always excels at creating people proportionally to products, and apple is really in the design, understanding of consumer demand, know how to meet consumer demand, and then set out to achieve these goals. Although it is not always easy to achieve, but Apple seems to be able to finish every time. Isnt it the staffs effort to make Apples success? If you leave the hard work of employees, Apple may soon decline. Trust Jobs 专注设计 首 先，每个员工都必须牢记苹果比其他任何一家公司都更加注重产品的设计。像微软这样的公司向来不擅于打造让人赏心悦目的产品，而苹果才是真正地在做设计—— 了解消费者的需求，懂得如何满足消费者的需求，然后着手实现这些目标。虽然实现起来并不总是很容易，但苹果似乎每次都能恰到好处地完成。这难道不是员工的 努力造就了苹果的成功吗？如果离开了员工的努力，苹果有可能会很快没落。 Trust Jobs Apple is a very interesting company, its corporate culture from the staff has been extended to the consumer. That is to say, the expectation of its employees is the expectation of consumers. Among them, the most important point is that the expectation is to believe that Jobs. In the past ten years, Jobs has been Apples savior. He has led apple out of the business model of aging and innovation, which has created unprecedented achievements, and to the market to introduce a number of better products. However, believe in Jobs sometimes too much (such as the recent iPhone antenna door event). But, in most cases, it is good for apple, for employees, and for consumers to believe that Jobs is harmless. 信任乔布斯 苹果是一家非常有意思的公司，它的企业文化从员工一直延伸到了消费者。这也就是说，它对员工的期望也是它对消