Unit 01 素材文档.docxVIP

College English Creative Reading 3跨文化交际英语·阅读教程3Unit 1 Intellectual PropertyNote on the TopicLearning Objectives1. Gain a full understanding of the concept of intellectual property; 2. Explore the differing attitudes within different societies and among different people towards the concept of ownership of ideas and how freely other people should be able to use these ideas;3. Consider various text structures and identify contrasting information within a text;4. Discuss and create a short role-play on the theme of plagiarism.Before You Read 1.Watch the following video and discuss the following questions with a partner. 2.Discuss the following questions with a partner.2.1 What is the video about?This video explains what intellectual property is and the reasons why people should care.2.2According to the video, what is intellectual property?According to the video, intellectual property is trademarks, copyrights, trade secrets, and patents.2.3 Why should people know the concept of intellectual property?Because intellectual property is in everybody’s business. People should know intellectual property so that they can protect their own values and avoid infringing others’ intellectual property.2.4 According to the video, why do people care about intellectual property?Because companies’ values, projects’ values, inventions’ values and even people’s values are in that intellectual property. 2.5Do you think intellectual property is important to you? Why or why not?Answers will vary to this question. A sample answer could be: I think intellectual property is important to me because I have spent a lot of time on making my ideas into concrete product. I need to protect it so as to protect my own value. Also, intellectual property helps me to respect others’ fruits of labor. Reading APiracy in the Twenty-First CenturyText 1____________________________________________Modern societies are reliant upon technological innovation, which is underpinned by secure intellectual property right