区域市场维护与经销商管理课后测试题答案(国外英文资料).docVIP

区域市场维护与经销商管理课后测试题答案(国外英文资料) Test scores: 100.0. Congratulations on your passing the exam! Single topic selection The traditional pyramid system plays a huge role in the market for product control because of the square root A has A huge advertising influence B has extensive radiation ability C promotions are abundant D sales are getting shorter and shorter The correct answer: B The disadvantages of traditional pyramidal systems do not include: the square root A difficult to control the sales channel effectively B causes waste of resources C products are difficult to reach the target market D policy is difficult to implement The correct answer: C In regional marketing, the main reason that the dealers have been unorganized, such as the distribution of goods and the dumping of prices, is that the root is the square root A manufacturer has conflicts of interest with the dealer B manufacturers are too tolerant of dealers The dealer is mercenary The D manufacturers channel is too chaotic The correct answer: A From the point of view of the relationship between manufacturer and dealer, franchising is the square root A management system B ownership system C contract system D independent system The correct answer: C The shortcomings of our existing dealers in business activities include: the square root A lack of development capacity, insufficient promotion ability, insufficient management capability and self-improvement ability B: insufficient funds, insufficient promotion ability, insufficient management and self-improvement The market is inadequate in developing capacity, insufficient funds, insufficient management and self-improvement The D market is deficient in development capacity, insufficient promotion ability, insufficient capital ability and self-improvement ability The correct answer: A The following description of the dealer is incorrect: the square root A distributor is A financial customer of an enterprise B is in the last part of the sales channel C distribut