生鲜O2O远景宽阔,处理行业痛点是重点(国外英文资料).docVIP

生鲜O2O前景广阔,解决行业痛点是重点(国外英文资料) The prospect of fresh O2O is broad and the focus is on solving industry pain points Under the mobile Internet, the development of the era of integrated marketing, fresh fruits and vegetables as a necessity of peoples life, the prospect of fresh O2O market. Line in the middle of may, 2015, the fresh obtain 180 million yuan RMB financing, fresh O2O field won the attention of more and more capital, fresh O2O under the wave of the mobile Internet market, how to achieve substantial outbreak period? There are many business models for fresh e-commerce The first is the ali, jingdong such comprehensive electric business platform, using platform flow to obtain the first user, remove the intermediate links, can reduce the pressure of fresh manufacturer and risks. This model is mainly used for the traffic properties of large platforms, which have certain advantages. The second is the local life service based distance between fresh O2O, such as putian, Tuo Tuo workers club, etc., this kind of fresh mainly provide high quality products and personalized service, food quality, high-end. Its self-built distribution system is long and its operating costs are too high. The third is the logistics enterprise, which is represented by the shunfeng, which relies mainly on its own powerful logistics system. The fourth is the offline supermarket, which is represented by wal-mart, with the advantage of being strong offline. The development of fresh O2O is promising Fresh market demand is strong, fresh O2O development is rapid. Statistics show, fresh e-commerce gross margin of 30% to 40% on average, the highest of seafood products, more than 50%, frozen meat, 20% to 30%, fruit. Community miss Lin is a shopping, often in a recent online fresh on electric business platform, by fresh channels on the Internet to buy some cooked food, meat and fruit. The main is fast and fresh. In addition, relative to the people to buy fresh products of high frequency, and once formed