大型超市的顾客满意度研究.doc

2009届毕业生 毕业论文 题 目: 大型超市的顾客满意度研究-以上海家乐福为例 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 年 月 日  摘 要 大型零售业连锁化在中国的产生与发展，是中国国民经济持续发展，人民生活水平不断提高，零售业能量不断升级的具体表现。 Customer Satisfaction of the large-scale supermarket Carrefour in Shanghai as an example Abstract Large-scale retail trade chain-like in Chinas production and development, is China national economy sustained development, the living standards enhances unceasingly, the retail trade level promotes unceasingly concrete manifestation. The supermarket is also called the supermarket, it in the retail trade condition develops the quickest one form now. This form appears at first in the 30ss US, then rapidly is all the rage the whole world. Then along with our countrys reform and open policy as well as with world economics unceasing trail connection, this kind opens an exhibition, to open wide the vending, the market price, the quota packing, the self-service, the self-service shopping, the computer disposable automatic settlement brand-new retail sales way to enter person our country each big or media-sized cities gradually with clearly marked price by the economy developed coastal area, and starts to present the fast development the aspect. But in this kind of brand-new retail trade condition vigorous development time. Between many supermarkets actually fell into the blind competition. Is unable to win the core customer. This article prepare through to study the customer degree of satisfaction the way. This article will seek affect the customer degree of satisfaction the factor. I altogether send out 300 point questionnaire. Altogether has 222 effective questionnaire after the inspection. I use the customer degree of satisfaction index the method, I through draw the conclusion to the data statistics and the research, finally I proposed that enhances the customer degree of satisfaction the method. This ar