marketing ·burger king汇总.ppt

Burger kingBK Team No: 07 Team Member: Cherry Chao Jeff Jie Megan Outline Backgrounds Products and service Macro-environmental analysis Competitors’ analysis Decision Backgrounds American brand fast food Begin in 1953 “Have it your way ! ” Products Service Have it in store Drive-thru Deliver Technological Logistic: human resource is cheap, logistic system and infrastructure is well developed and efficient in distributing inventory. Variety of gourmet: Chinese love wide variety of food, the entrance barrier is relatively low. Fast and efficient service: servers are well trained through evaluation system, they are efficient and friendly in the shop floor as well as take out services. Technological Internet: China is developing internet coverage which leads to the convenience of ordering online and ordering by phone. Wifi coverage is limited: company can take advantage of using wifi as a attraction, so as to encouraging young people to come and spend time with friends and enjoy themselves. Political/ Legal Authorized in operating, business registration Getting relevant examination and approval certificate Passing food safety monitoring system Tax registration certificate Slaughtering: slaughtering issues is not stressed. Reference Burger King, Retrieved from: /pics?query=%BA%BA%B1% A4%CD%F5pp=1di=2_asf=_ast=1331502960wBurger King, Retrieved from: /photos/ryanrules/2996683345/ Burger King, Wikipedia. Retrieved from: /wiki/Burger_King Burger King is gearing up for fast-food fight in China, The Economist, Retrieved from: /businesshtml?page=1c=y Burger King, Retrieved from: /pics?query=%BA%BA%B1% A4%CD%F5pp=1di=2_asf=_ast=1331502960wBurger King, Wiki