商务与英语 MODULE 4.pptVIP

An inflated self-image This manager believes the sun revolves around them. They make all the decisions and consider their way the only right way. These people hire workers who reinforce this self-image, and use selective communication to prevent others from seeing the big picture of whats going on. These managers also fear losing their status by no longer being regarded as the expert or the principal architect of a well-executed project. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Module 4 Advertising Delegating Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. the billboard person distributing leaflets loyalty card Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. mailshot the posting of advertising or similar material to a lot of people at one time Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. spam unwanted email, usually advertisements: Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. mailshots TV commercials word of mouth brochures sample newspaper adverts banners spam Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. . mailshots TV commercials word of mouth Advantage quick to deliver memorable and can be fun you trust this from most disadvantage not seen for long people remember the advert but not the product people can also spread bad news Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. brochures sample newspaper adverts Advantages give you more time to study information people can test before buying read by many Disadvantages expensive to produce and send out to your target market expensive read quickly or ignored Evaluation