甘肃中药材电子商务物流体系发展实证探讨.doc

甘肃中药材电子商务物流体系发展实证研究 　　摘 要：借鉴国内外理论构建了甘肃中药材电子商务物流运行模型，在对甘肃244家企业调查数据基础上用模糊评价法对甘肃中药材电子商务物流发展状况进行测度。结果是：第一，该模型包含中药材物流信息技术、电子商务应用，信息化管理和中药材物流功能四个维度因子，是一个描述中药材电子商务物流理论的合理框架结构。第二，甘肃中药材电子商务物流整体发展水平还处于初中期阶段，有较大的提升空间，其中物流功能目前是制约和影响物流体系建设的关键问题。第三，信息技术是中药材电子物流的支持体系，应全面嵌入中药材电商物流的整个过程，各模块必须有效协调才能提高中药材物流效能。根据研究结果提出了促进甘肃中药材电子商务物流的对策 关键词：中药材；电子商务物流；运行模型；实证研究 中图分类号：F253.9 文献标识码：A Abstract： The paper constructed an operating model of E-commerce logistics of Chinese herbal medicine in Gansu with the use of domestic and international theory. Besides， it also measured the development status of E-commerce logistics of Chinese herbal medicine in Gansu with fuzzy evaluation method based on survey data of 244 enterprises in Gansu. The result is： First， the model contains four dimension factors which are information technology， E-business application， information management and function of logistics of Chinese herbal medicine， it is a reasonable frame structure which describes E-commerce logistics of Chinese herbal medicine. The second， the overall development level of E-commerce logistics of Chinese herbal medicine is still in the early Intermediate period of the stage， there is large room for improvement， its logistics function is the key issue which restricts and affects its logistics system construction. The third， information technology is the support system of E-logistics of Chinese herbal medicine， it shall be fully embedded in the whole process of E-commerce logistics of Chinese herbal medicine， and only effective coordination of every model can improve the logistics efficiency of Chinese herbal medicines. The paper proposed countermeasures which can promote the E-commerce logistics based on the research results. Key words： Chinese herbal medicine； E-commerce logistics； operating model； empirical research 电子商务物流是一种以网络为平台，以信息为支撑的现代流通模式。电子商务物流是电子商务发展的产物，也是影响和制约电子商务发展的基本环节[1]。中药材电子商务的建设和发展，为推进中药材进入全球更大市场开辟了新渠道。中药材电子商务的发展客观上要求建立健全完善的电子商务物流体系。甘肃省大力推进中药材电子商务的发展，不仅为促进中药材产业发展提供了