实用与商务英语Unit10(上).pptVIP

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;?General Introduction Business Letters for Different Purposes;;I. The Essential Parts 1.The Heading or Letter-head信头 2.The Date日期 3.The Inside Name and Address 信内地址 4. The Salutation称呼敬语 5. The Body 正文 6. The Complimentary Close结束敬语 7. The Signature署名 ;II. The Optional Parts 1．?The?attention?line?致收信人 2. The subject line 主题 3. The identifying initials 经办人代号 4. The enclosure 附件 5. The copy notation 抄送 ;III. Two Styles of Layout 1.混合式 （The indented style） 2.平头式（The block style） ;;平头式 H.?Woods??Co.?Ltd. Nesson?House,?Newell?Street Birmingham?B15?3EL Tel:?(44-121)?4560000??Fax:?(44-121)4560001 1?March,?2001 The?Manager Shanghai?Textile?Trading?Co.?Ltd. 72?Zhongshan?Rd. Shanghai?200001 China Dear?Sir?or?Madam, We?are?interested?in?tweed?lengths?suitable?for?skirt-making and?would?like?to?have?details?of?your?prices?and?terms. It?would?be?helpful?if?you?could?supply?samples. Yours?faithfully, Larry?Crane China?Trade?Manager;Business Letters for Different Purposes ;1.Establishing?Business?Relationships ;在国际贸易中，要保持或扩大业务就必须巩固和发展已有的业务关系，并且不断物色新的贸易伙伴以建立新的业务关系。新的业务关系可以通过银行、报 纸广告、因特网、驻外商务机构、国 外商会、商品交易会等多种渠道建立。 ; ;4.?to?show?the?reference?as?to?your ?firm’s?credit?standing; 5.?to?express?your?expectation?for? cooperation?and?an?early?reply. ;Sample?1 这是一家中国丝绸出口商向一家经营丝织品的英国公司发出的要求建立业务关系的信函。收信人首先说明了他们获得信息的来源――对方驻北京使馆商务处。接着提出要建立贸易关系的要求,然后用一句话介绍了自己公司的主要业务。并告知对方信函中附有一份公司出口项目单，请其阅读并尽快回函。;Dear?Sirs, We?have?obtained?your?address?from?the?Commercial?Counselor?of?your?embassy1?in?Beijing?who?has?informed?us?that?you?are?in?the?market?for?silk?fabrics2. We?avail3?ourselves?of?this?opportunity?to?approach?you?for?the? establishment?of?trade?relations?with?you. We?specialize4?in?the?exportation?of?Chinese?silk?cloth,?which?has?enjoyed?great?popularity?in?world?market.?We?enclose?a?copy?of? our?export?list?covering?the?main?items?suppliable5?at?present?and?hope?tha