无意识与用户体验.pdfVIP

User Experience, Software Inter- faces, and The Unconscious Richard Diamond Regents College, Inner Circle, Regents Park, London NW1 4NS, United Kingdom T +44 7825 429007 E richardvladimird@ 2 November 2009 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England Wales License. To view a copy of this license, visit /licenses/by-nc-sa/2.0/uk/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA, 94105, USA. Abstract Ideas about how to increase unconscious participation in interaction between ‘a human’ and ‘a computer’ are developed in this paper. Evidence of impact of the unconscious functioning is presented. The unconscious is characterised as being a responsive, contextual, and autonomous participant of human-computer interaction. Unconscious participation occurs independently of one’s cognitive and educational levels and, if ignored, leads to learning inefficiencies and compulsive behaviours, illustrations of which are provided. Three practical approaches to a study of subjective user experience are outlined as follows: (a) tracing operant conditioning effects of software, (b) registering signs of brain activity psychological or information processing meaning of which is well- explored and (c) exploring submodality interfaces. Suggestions for improvement of current usability study methods, particularly eye-tracking, are offered. Conclusions consider advantages and difficulties of unconscious-embracing design and remind about evolutionary limits to a progress in built systems and environment if unconscious interaction is overlooked or obstructed. Keywords: design, interface, user experience, human fac