商务英语P商务英语.ppt

Not sold on sales? 高立伟 36号 标题含义 Not sold on sales 头韵 对销售工作不感兴趣 销售岗位滞销 NEW WORDS Fall into 从事…. Gamble 赌博 Pay off 还清，获得成功 Dynamic 活力的，充满生机的 In the buzz of 发出嗡嗡的声音 Target-driven 目标驱动 Commercial direct 销售总监 Incredibly rewarding 回报率令人难以想象 Pitch程度，水平 Sales pitch推销口才 Shake off its unglamorous image 摆脱其乏味的形象 Association with 与…的联系 Dishonest 不诚实 A job in sales cannot quite shake off its unglamorous image or associations with something rather dishonest 在销售部门工作总是摆脱不了乏味的形象，并与无商不奸的概念仅仅相联 Retain an air of glamour显得很风光 Jolly 痛快，刺激 Door-to-door 挨家挨户的 Cold calling 不期而至的电话 Outnumber…by..数量上超过 另外一些有关销售的表达法： （1）sales quota 销售定额 （2）sales figure 销售数字 （3）sales representative 销售代表 （4）substantial financial rewards 切实的经济问题 （5）help buyers satisfy their wants and needs 帮助顾客满足他们的需要 （6）communicate knowledge face to face 面对面地传播知识 Read the text again and answer these questions. 1) In the first paragraph, the writer says it’s easier to start conversations at dinner parties _________. A. if you are in sales. B. if you are in marketing. C. if you are a fighter pilot. D. if you lie. 2) According to the writer, the truth is that _______. A. marketing is a better profession. B. sales is actually more glamorous than marketing. C. more people are in sales than marketing. D. there are more graduates in marketing. 3) One reason Ross Snowdon likes sales more than marketing is because___. A. it’s better paid. B. you see real results. C. you meet more people. D. you can work on your own. 4) It’s difficult to attract graduates into sales because _______. A. many arent suited to it. B. they arent passionate. C. they don’t have the right qualifications. D. of a false perception. Not sold on sales?对销售工作不感兴趣？ Myths of sales: Not a good conversation opener Unglamorous Asso