主要关系的压缩与汉语广告语中双关语的认知解读.pdfVIP

M .A .T h e sis o f C h o n g q in g U n iv ersity A b stra ct A b str8 Ct In reeen t y e ars，ad v ertisin g lan gu ag e ，a s a sP e c ia l lan gu ag e sty le ，h a s g rad u ally b eeo me a h o t to P ic in th e rese arch are a . B u t m o st o f th e rese arc h ers d id so m e rese arch fro m th e fo llow in g a sP ee ts :th e lin g u istic featu res，se而 o tic s，the to rie an d th e P rag m atie P ersP eetiv e s. S tud ie s o f th e se ap P ro ach e s h ad th e ir o w n ad v an tag es，b u t they d id n ’t m u eh rev ea l the eo g n itiv e u n de rstan d in g m eeh an ism s. Th is the sis m ain ly ad o P ts the com Pression of v ital relation s in the C oneePtual Integration T heory (C 仃 ) w h ich 15 P roP o se d b y F an co n n ier an d T u rn er to ex P o u n d the P u n in C h in e se ad v ertiseme n ts. W h at，5 m o re，th e au th o r m ak e s a e la ssifieatio n o f th e ad v ertiseme n ts ac e o ulin g to the d iffe ren t w ay s o f eo m P ressio n o f th e v ital relatio n s，w h ieh tak e P lace d u rin g P eo P le ’s u n d erstan d in g P ro ee ss. T h e P ap er aim s to P ro v id e a n ew P ersP ee tiv e for th e in terpreta tio n o f th e P u n in ad v ertisem en ts an d th en rev e al d y n am ic u n de rstan d in g P roee ss for th e u n d erstan d in g o f th e P u n in C h in e se ad v ertisem en ts. T h e th e sis m ain ly aP P lie s the v ital relatio n s in th e C 仃 theo ry an d m ak e s a e la ssifie atio n an d in terpretatio n o f th o se 10 P iee e s o f ad v ertisem en ts ac co rd in g to th e d iffe ren t co m P resse d v ital re la