（精品备课）2015-2016高中英语 Unit1 Advertising Project课件 牛津译林版必修4.pptVIP

Project Developing an ad campaign Step1: Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience Step Two: Structure of this passage 1. introduction of subject 2. supporting details 3. conclusion More questions to understand 1) What do you know about an ad campaign? 2) What must you keep in mind when you start a successful advertising campaign? 3) Why do you need to research your audience? 4) What is