服务性营销第一章.pptVIP

* Standarize bullets * Standarize bullets * * * - Standardize bullets * Standardize gap between orange bullets and words * * * * Increased line spacing * Standardize bullets Made text fit * * * * Changed the dimension so slides are all standardised * * * * Increased line spacing * Increased line spacing Expanded Marketing Mix for Services Services Require An Expanded Marketing Mix Marketing can be viewed as: A set of functional activities performed by line managers A customer-driven orientation for the entire organization Marketing is only function to bring operating revenues into a busines