市场调研英文版.docVIP

Contents Contents 1 ⅠResearch Background and Significance 1 ⅡResearch Proposal 1 Purpose of the research 1 Ⅲ Research Design 2 Sample Design 2 Data gathering 2 Data Processing and analysis 3 Report preparation 3 Time schedule 3 Secondary Data 3 Research design 4 Ⅳ Data Analysis 5 Mobile phone brands 5 Mobile phone tariff 6 Mobile phone use 7 Ⅳ Conclusions and Recommendations 8 Appendix 9 ⅠResearch Background and Significance As technology is progressing and the economy continues to develop, peoples consumption level of mobile phone is increasingly larger, the phone is no longer a status symbol of the individual characters and special for the adults. Young people, especially college students, have quietly become the new consumer groups. More and more businesses have begun to see university students as one of the most important mobile phone purchasers and consumer groups. There were more and more tailor-made mobile phones for college students a lot of students. Mobile phones, as an important means of communication, a high-end technology product, a fashion symbol of one’s status, its popularity in the campus has beyonded peoples imagination. ⅡResearch Proposal Purpose of the research The general purpose of the study is to determine the current situation about college students’ mobiles. To identify the consumption of the mobile phone market capacity for college students and its structure, quality, price, brand and other related market conditions. To comprehend where the college students buy mobile phones generally, which price of mobile phones they choose, and what kind of mobile phones and function they prefer and other basic situations. To study consumer behavior and psychology, and understand the consumption and college students mobile phone habits. To make mobile phones and mobile phone market situation and potential analysis, to understand the structure of college students use of mobile phone and the potential demand of the market. Ⅲ Research Design The Questionn