电子商务：管理视角chap10.ppt

Chapter 10Public Policy:From Legal Issues to Privacy Learning Objectives List and describe the major legal issues related to electronic commerce Understand the difficulties of protecting privacy and describe the measures taken by companies and individuals to protect it Describe the intellectual property issues in EC and the measures provided for its protection Describe some of the ethical issues in EC and the measures taken by organizations to improve ethics Learning Objectives (cont.) Understand the conflict between Internet indecency and free speech, and the attempts to resolve the conflict Describe the issues involved in imposing sales tax on the Internet Discuss the controls over exporting encryption software and the issues of government policies Differentiate between contracts online and offline Describe the measures available to protect buyers and sellers on the Internet Legal and Ethical Issues: an Overview Privacy Intellectual Property Difficult to protect since it is easy and inexpensive to copy and disseminate digitized information Free Speech Internet provides the largest opportunity for free speech Taxation Illegal to impose new sales taxes on Internet business at the present time Consumer Protection Many legal issues are related to electronic trade Ethical Issues What is considered to be right and wrong? What is unethical is not necessarily illegal. Whether these actions are considered unethical depends on the organization, country, and the specific circumstances surrounding the scenarios. Ethical Issues (cont.) Code of Ethics Many companies and professional organizations develop their own codes of ethics A collection of principles intended as a guide for its members A guide for members of a company or an association Organize IT Ethical Issues into a Framework Protecting Privacy Privacy The right to be left alone and the right to be free of unreasonable personal intrusions Information Privacy The “claim of individuals, groups, or institution