低成本品牌流传七要诀（国外英文资料）.doc

低成本品牌传播七要诀（国外英文资料） The doll: helps the child grow healthily; The spread of all corporate communications around core values has long spread. It is unified, simple and repeatable from the aspects of marketing, public relations, advertising, news and terminal. First, be the industry brand, then the consumer brand. That is, the brand will be promoted while the brand is being promoted. Third, proper communication planning 1, different periods of communication: Period, the spread of the stage, mature period, decline phase is focused, at the same time listed on the products of different stages in media use, propaganda materials should also focus on the use of, not comprehensive, otherwise will be a waste of money. The spread of good dolls is centered around the idea of high altitude ornament, low altitude breakthrough, hollow coordination, public relations and different combinations at different times. 2, dare to press the news first; Such as the United States during the Iraq war, the unification of lubricating oil less friction, more lubrication, took a small amount of money for news hype sales doubled. The popular voice marks, advertising songs and advertising words; In the 80s, the yancea video recorder. Brand advertising is repeated to the critical point; A good doll, a good doll, a good doll makes a good doll healthier, spreading for five years in a row until it becomes a trademark of China. Strong wine: although strong wine is good, but dont be greedy cup! Old wang: afraid of the fire, drinking wang Lao ji. 5, the use of image mark: like the five children of the good doll to make a new spring, the old man of the brain platinum, the old ladys cartoon, the tyre of the tyre of the Michelin tyre man cartoon and so on. These brands dont have spokespeople, theyre also the first brands in the industry, and theyre definitely not affected by bad endorsements. Fourth, attach importance to the spread of the Internet 1, the spread of keywords: will make a to product and brand a