市场营销基础绳尺（国外英文资料）.docVIP

市场营销基本原则（国外英文资料） Basic principles of business marketing: 124.133.158.123 All things have principle, marketing is not a column outside, below is the information I collect for you! The principle of honesty and faith Honesty is the most fundamental part of the basic level of morality, and it is the most important moral standard of business ethics, which is the basis of other standards. In our traditional business practice, it is regarded as the highest law. Honesty should still today is to grasp the moral boundaries in enterprise marketing activities of important basic rules, and shall specifically include product quality on honesty, not fake; Be honest in your advertisement; The price is a real price, and the child is not bullied; Its a lot of things to do with contractual obligations, commitment, and market research data. The principle of the consideration of righteousness Concept of thoughts in the moral evaluation is not only the western ethics advocated moral and utilitarian thought embodies the combination of, at the same time is also consistent with our traditional concept and thoughts. The idea that justice is balanced is the basic principle of dealing with self-interest and altruism. The benefit of the enterprise is to consider whether it is in the interests of the consumers and the overall and long-term interests of the society. Profit is a goal, and righteousness is to comply with the reasonable rules of achieving that goal. Both should attach importance to the goal. The principle of reciprocity and mutual benefit Mutual benefit is a basic tenet of the trade that is proposed for further business marketing activities. Requirements in the act of marketing mutual reciprocity and mutual benefit principle, analysis and evaluation of their own interests, correctly evaluate the interests of stakeholders, to oneself advantageous and adverse to the stakeholders of activities, because cant get each others response, and unable to proceed. What is good for others is no