市场运销形式（国外英文资料）.docVIP

市场运销模式（国外英文资料） Type of marketing Integrated marketing communication (Integrated Marketing Communications) : refers to an enterprises various synthetical integration mode of transmission, including the general advertising, direct communication with customers, sales promotion, public relations, etc., to disperse the dissemination of information for seamless joint, thus making enterprises and their products and services to the overall communication effect of clear and continuous, consistent, and ascend. Database marketing (the DATABASE MARKETING) : on the network in a particular way (yeah community) or the entity to collect consumer behavior information, vendor sales information, and information accumulated in fixed format in the DATABASE, at the appropriate time to MARKETING, analyzed to DATABASE MARKETING behavior. The network marketing (Internet Marketing) : network Marketing is a component of enterprises overall Marketing strategy, is to achieve overall management goal of enterprise, with the Internet as a basic means to create online business environment of a variety of activities. Network marketing functions including website promotion, network brand, information release, online research, customer relations, customer service, sales channels, sales promotion of eight aspects. Domestic many years experience of holding hall to keep focus on the Internet and observation, the first study of the new marketing communication carrier, validation, to ensure that the method of using the most comprehensive to provide customers with comprehensive marketing services. Since start-up phase, front hall summed up more than 20 effective marketing methods, to make inner hold hall is in the field of industry the most vitality and ability of sustainable development, and has a group of stable customers for a long time. Straight after marketing Direct marketing: using the consumer direct (CD) channel to access and deliver goods and services to customers without an intermediary. Its big