乱拳打败老师傅 试论粗放型市场阶段的营销思路(国外英文资料).doc

乱拳打败老师傅 试论粗放型市场阶段的营销思路 One, the compass is not the moment, the ignorant are fearless; This is the basic management principle in the extensive market stage, it is the core marketing idea. At this stage, companies need to have the courage to not press CARDS out and grasp the market environment and consumer behavior characteristics, abandoning the traditional marketing theory, according to the actual situation of the market, grasp the market opportunity, conform to the characteristics of the market marketing strategy. Chinas emerging private cosmetic brands compete with international brands such as procter gamble, hynix, is one of the most magnificent market picture scroll, the Chinese market, Mr Ni and crane choi tianyuan with classic marketing theory for weapons, against procter gamble, hynix, Nina find even world-renowned ogilvy advertising company as advertising agencies, results, and the difficulty is a miraculous rise in Mr. Ni setbacks, at the same time with good di, la, such as vertical white guangdong regiment also followed through the procter gambles markets. If from the point of view of pure marketing analysis, Mr. Ni advanced and powerful brand operation does not seem to be the reason of failure, difficulty, la brands such as extensive marketing strategy also have no chance of success, when even procter gambles brand managers are thinking. The results, however, were unexpected and confusing. In fact, the reason is simple, the difficulty is the key to the success of accurate grasp the characteristics of extensive market phase, follow rules and dont might have moment to formulate the appropriate marketing strategy, to be able to succeed. When, Chinese popular consumer behavior far has not yet reached the brand consumption level, the market competition environment is relatively single, mainly on advertising, channel environment is pure, modern access mode to budding, markets are starting to differentiation, these changes make the market formed a huge poten