ManagementCanadianEdition精选.ppt

* * * * * * * * * * Management - Chapter 9 * Study Question 3: What types of strategies are used by organizations? Cooperative strategies Strategic alliances — two or more organizations partner to pursue an area of mutual interest. Types of strategic alliances: Outsourcing alliances Supplier alliances Distribution alliances Management - Chapter 9 * Study Question 3: What types of strategies are used by organizations? E-business strategies The strategic use of the Internet to gain competitive advantage. Popular e-business strategies Business-to-business (B2B) strategies Business-to-customer (B2C) strategies Management - Chapter 9 * Study Question 3: What types of strategies are used by organizations? Web-based business models: Brokerage model Advertising model Merchant model Subscription model Infomediary model Community model Management - Chapter 9 * Study Question 4: How are strategies formulated? Opportunities for achieving sustainable competitive advantage: Cost and quality Knowledge and speed Barriers to entry Financial resources Management - Chapter 9 * Study Question 4: How are strategies formulated? Porter’s generic strategies model Business-level strategic decisions are driven by: Market scope Source of competitive advantage Market scope and source of competitive advantage combine to generate four generic strategies. Management - Chapter 9 * Figure 9.6 Porter’s generic strategies framework: soft-drink industry examples. Management - Chapter 9 * Study Question 4: How are strategies formulated? Porter’s generic strategies for gaining competitive advantage: Differentiation strategy Cost leadership strategy Focused differentiation strategy Focused cost leadership strategy Management - Chapter 9 * Study Question 4: How are strategies formulated? Portfolio planning approach Designed to help managers decide on investing scarce organizational resources among competing business opportunities. Useful for multibusiness or multiproduct situations. Management - Chap