基于数字电视的商务应用大学论文.doc

编号： 毕业论文 题 目： 上海市基于数字电视的 电子商务应用研究 题目类型 （ ）毕业论文类: A:理论研究型B:应用研究型 C:调查报告型 毕业类: :方案设计 :工程设计 :软件开发 （ (2) ） (1) 与教师立项科研课题挂钩 (2)自选课题 Internet的高速发展以及计算机技术的不断进步，我们发现电子商务的应用范围越来越惊人。同时我们也发现，电子商务公司的客户最终也会包括不拥有个人电脑的消费者。因此电视机上网就成为一种必然，并且伴随着技术的逐渐成熟，数字电视平台逐渐成为了电子商务的新兴阵地。 本文首先介绍了电子商务和数字电视的相关概念，并简单的陈述它们分别在我国的发展现状，进而引入上海市数字电视商务应用的模式及现状；其次，在此基础之上对上海市基于数字电视电子商务进行SWOT分析，主要从以数字电视为平台和以互联网为平台的商务应用，以及数字电视相对于模拟电视这两个角度对比分析其优势和劣势，同时简单分析其它方面的优势与劣势，然后对其所面临的机会与威胁进行总结；最后，通过这一系列的分析提出部分改进建议。 本文综合运用调查分析法、竞争对手对比分析法、SWOT分析法等不同的分析方法对上海市以数字电视为平台的商务的应用进行了综合分析，希望通过研究上海市这个特殊的个案找到电子商务于数字电视之上的优势与不足，展望其发展前景，较为系统的描述其应用模式，能够为其它正在探索基于数字电视的电子商务应用的城市或企业有所帮助。 关键词：数字电视；电子商务；互联网；模拟电视 Abstract With the rapid development of Internet and computer technology advances, we found that more and more e-commerce application scope is astonishing. At the same time, we discovered that the electronic commerce companys customer also includes the one who don’t have a computer. So TV on the Internet becomes a necessity, and along with the technology to be mature gradually, the digital television platform has become the electronic commerce emerging position gradually. This article introduced the electronic commerce’s and digital televisions related concepts at the first, and described their present developed situation in our country separately, then it introduced the Shanghai digital television commerce application patterns and the present situations. Secondly, I carried on the SWOT analysis above this foundation to Shanghai based on the digital television electronic commerce, including contrasted and analysis the digital televisions superiority and inferiority through the comparison between the E-commerce in the digital TV platform and the Internet, and the others. Then it summarized opportunity and threat which the Shanghai’s commerce based on digital television faces. Finally, it would put forward the part of improvement proposal through those analyses. This paper use survey analysis, c