Cultural value orientation (16新).ppt

君子喻于义，小人喻于利。（《论语?里仁篇第四》 The Master said, “A gentleman takes as much trouble to discover what is right as lesser men take to discover what will pay.) Mencius 生，我所欲也，义，亦我所欲也。二者不可得兼，舍生而取义者也。 Life is what I want; righteousness is also what I want. If I cannot have both, I would rather take righteousness than life. Discussion The Chamber of Fear is a Nike advertisement for global market, but was boycotted by Chinese people. Do you know why? Analyze it in detail. In Ancient China: According to Confucius, in China, we have ruler guides subject, father guides son and husband guides wife (the