七斗星：“文明认同”能不克不及成为卖点？（国外英文资料）.docVIP

七斗星：“文化认同”能不能成为卖点？（国外英文资料）Seven star appeared in the economy hotel industry has attracted wide attention, but some people still has a doubt on this model, it has to do with a lot of budget hotels experience whats the difference? How can consumers pay for cultural identity?Question 1: is cultural identity the origin of the hotel strategy?A donkey knows a problem, but the donkey always forgetsYuan yue: the strategy should start from the needs of the consumers. This is a problem that even donkeys should know. We need to meet the needs of the consumer, all of us say that, but unfortunately, were not doing it all. I think in the economy hotel explicitly put forward the slogan, seven star go to in this step, many hotels strategic origin is now considering a return on investment, rather than consumers. But in addition to being accurate, the seven stars have to answer three questions:First, is the culture clear? Culture is a kind of two things to a person, the first is the formalized behavior, and the person is the accomplishment. The second is symbolic appearance, and the culture that were talking about in the middle of consumption and in business has to be measurable.Second, is it clear that the culture of the consumer is the self-understanding of our seven-star management team or the consumers insight? That is to say that this culture is not a culture that consumers really need, and that cant be taken for granted.Third, divide consumers into small groups. Now points a lot of social strata, the class itself, can also be based on such as white-collar, itself also has a lot of group, white-collar workers in the middle of the SOHO clan, small white-collar clan, they are all different, behavior pattern, the standard way to travel and enjoy the things is not the same?Zuohao hu: modern enterprise strategies in general there are two schools: one is the industry of genre, this school mainly from 1959, starting from the environment, macro and micro to formulate the strategy of the