2011年研究生英语《阅读C》翻译复习.pptVIP

研究生英语《阅读C》翻译复习 KEY SENTENCES More art and intelligence go into the design and layout of an ad in The Saturday Evening Post or Life than into stories and features in the same magazines. 《星期六晚报》或《生活》上的一幅广告的设计和版面要比同期报纸或杂志上的故事和特写投入的艺术和智力成分更多。 In order to achieve this end there has to be an elaborate series of consumer surveys to establish the exact character of the social groups whose dollars are to be magically extracted. 为了达到这一目的，就必须有一系列精心策划的消费调查， 以准确地确定那些社会群体的特点， 这些人的美元将被商家巧妙地榨取。 Our own advertising layouts are so extremely funny that if we paid any serious attention to them, we would soon