医院营销,提升品牌形象才是今后的发展出路!（国外英文资料）.docVIP

医院营销,提升品牌形象才是今后的发展出路!（国外英文资料） Hospital marketing, promotion brand image is the future development way! The international marketing advisory body, the international marketing advisory body, is in Fiji With the development of the market economy, the rapid progress of the reform of the medical system, the competition between medical institutions has been opened. Hospital, especially the government support of the national large hospitals in regional competition, must carry out the new strategic design, business positioning and brand planning, step by step from the governments policy support, go to the market and brand as the guidance of the own road. There is no denying the fact that in the face of increasingly severe medical competition environment, a large hospital has taken some measures, but a public hospital in patients with heart to establish exactly what kind of brand image? How to improve your brand image? And development opportunity, to rethink the future of the hospital planning and positioning, establishing good reputation of the hospital in time to the social public hospital service spirit, the development idea and brand consciousness, more and more becomes very important. Brand promotion, customer satisfaction is the hard truth Combined with blue elder brother of the international marketing consultants long-term hospital services of actual combat experience, the hospital diagnosis, orientation and spread throughout the brand planning services, and accumulated a precious real asset, to build hospital modernization, advanced and professional standard of thick foundation, both in terms of how to improve hospital quality image, service image, brand spirit and so on to entertain in patients, and integrate the advantage resources in the regional market competition from the hospital, occupy the favorable market position, to ensure the sustainable development of the hospital, the elder brother of the blue of the team are a rich planning ability. As we all know, the