市场营销试卷八（国外英文资料）.docVIP

市场营销试卷八（国外英文资料） Score evaluation review one. True or false, right after the questions in brackets tick, play ╳ wrong. Each item 1 minute, a total of 15 points) The idea of marketing is not to be taken as an absolute, not only to adapt to the market, but also to create the market and guide consumption. (T) Consumers only recognize the need to exist outside of the stimulus. (F) The product portfolio breadth is the average of the product items contained in each product line that an enterprise manages. (F) The agent is also engaged in the purchase and sale of the product to make the purchase and sale price difference. (F) It is forbidden to use non-toxic and harmless to indicate the absolute assertion of safety in Chinese pesticide advertising. (T) Generally speaking, the product is more flexible when the product has a higher price. (F) 7. Balance pricing method is also called break-even pricing method, the critical point pricing method, it refers to product sales and product balance for the principle of total cost pricing method. (T) 8. Public relations is to point to social organizations and their members in order to shape a good image, to obtain external public trust and support, through the dissemination and communication methods related to the public to establish and maintain mutual contact. (F) If the number of potential customers or the size of the market is large, companies should have a long and wide distribution channel. (T) The CIS is an abbreviation for enterprise recognition system. (T) Big marketing is actually a marketing strategy for companies to move into larger international markets. (F) A new product is a product created by a new invention. (F) The growing demand for consumer goods in the producer market will lead to a higher proportion of demand for production data. (T) When the product enters the long-term, the product sells the biggest, the sales growth rate slows. (F) In any type of market, the buyers demand for the product is affected by the pric