浅谈金融产品分销渠道的设计与管理（国外英文资料）.docVIP

浅谈金融产品分销渠道的设计与管理（国外英文资料） Work study og The LOCAL DEVELOPMENT The department is a small and medium-sized enterprise that borrows according to its own enterprise characteristics We will promote the development of a large enterprise channel Cases. (4) environmental characteristics This refers to external causes that affect the choice of distribution channels The main refers to the political and legal aspects of the society The state of development and the complementarity of financial institutions and their products These are financial firms, such as peer competition Establish and manage the main constraints of distribution channels. Second, the design of financial product distribution channel (1) the design principles of the distribution channels of financial products 1, safe and efficient The design of the distribution channel for financial products should be consumed The needs of the people are oriented, striving to improve distribution efficiency and decrease Distribution costs, winning competitive time and price advantage. Security is especially the basis of finance, especially banking The primary consideration of the business operation characteristics of its own business The principle. Minimize the cost There are two types of costs for distribution channels: one is access The cost of investment in development; The second is to keep channels open Maintaining costs, including maintaining the companys own sales force Direct spending and the profits and remuneration of the middlemen Or compensation. Cost is an important factor affecting profit This pursuit of cost minimization is often considered by companies Important principles of distribution channel design. Align with your business goals Business goals include the image and production of the enterprise Product market coverage, market share plan, The willingness of enterprises to control distribution channels. Distribution channel The design of the tao must be consistent with the above target. Match the target mark