渠道 比拟上风和机会上风（国外英文资料）.docVIP

渠道 比较优势和机会优势（国外英文资料） Chinas sports apparel market, under the impetus of channel integration, enters another round of games. The main character of the game has been transformed into a local sports brand, with two elements being brand and channel. This round of the game and ignore is the result of channel control ability of the brand, in addition to face pressure from competitors, consumers and suppliers, still faces pressure from retailers have huge strength. They may be in the terminal will be squeezed, weaken, the results could be acquired, integration, and even be eliminated, the so-called Chinese sports clothing brand after the warring states period. Chinas sports and clothing industry, due to its low starting point, is based on traditional marketing methods. Basic is proprietary and the operation mode of the domestic brand channel dealer agent for two, but it is the boutique, shop counters, the terminal channels multi-brand ZongGeDian KRC. Now, thanks to the involvement of several big retail groups, the integration of channels has slowly emerged, becoming clearer and clearer. Future channels to occupy and control by a few big retail group, while the model will have stores and shop counters and comprehensive brand shop (big), but due to the demands of consumers and retailers need to optimize the efficiency, and for the need of its own retail brand construction, retail group stores will continue to be ZongGeDian replace, channel control and management have been substantial changes have taken place. For years, local brands have basically been a brand with hundreds of agents, presenting a strong and weak agent. Brands almost no talks between the agent and the possibility of its strength disparity between individual agents or distributors and basic is in accordance with the brands to formulate the rules of the game is running, who dont obey him can let him out, change again a dealer also seems to be not too difficult, consumers know is brand and dont care who is the