理论知识（国外英文资料）.docVIP

理论知识（国外英文资料） Channel loyalty is mainly derived from the number of benefits each customer has in the channel chain and the expectation of future cooperation prospects. And under the condition of modern market, the interests of the channel allocation and guarantee system is always there huge uncertainty, therefore, the lower the channels of different levels of customer loyalty. Control is low, which not only affect the enterprise market share and expansion, and often inevitably lead to the business of the core channel level as well as the channel and conflict of interest in the internal friction, and thus weaken and influence the channel control effect. On the other hand, due to congenital disadvantage, coupled with a buyers market under the condition of the enterprise for master strength weakening of markets, consumers, and distributors to market consumer constantly strengthen, makes the enterprise to the channel dependence enhances unceasingly. Weakening control enterprise own channel, channel dealer market constantly strengthened, control the occurrence of such a liter of a drop situation, which leads to many distributors with the market, resource for consumers, demand high fold point discount, and small and medium-sized enterprises for its own products sales are not affected, had to accept unreasonable requirements of distributors, the distributors can be difficult to control costs. The efficiency of channel control is mainly the process efficiency of channel control In the real channel process. It involves the flow of business, the flow of information, the flow of logistics, the flow of money, and the cost of operating maintenance. The efficiency of the channel process. In addition to depending on the structure, function of channels and market capacity, demand, product characteristics, and the other environmental factors such as geography, also under the influence of channel control mode and control mode. Distribution channel cost refers to the various costs incu