落地：收集营销的机会与挑战（国外英文资料）.docVIP

落地：网络营销的机会与挑战（国外英文资料） When traditional businesses keen to try to cement + mouse marketing breakthrough, the appearance of a new marketing trend, namely Internet companies also started a new mode of online and offline, such as the recent taobao tao 1 station and so on. Internet companies to open stores obviously promotes the operating costs of the merchants, merchants increased the shop rent, water and electricity, taxes and other fees, if cannot effectively play the advantage of physical stores, improve merchants trading volume, so like taobao the blossoming of cement strategy will be planted blooper. In fact, taobao is not the first to eat crabs, relying on a powerful network of online resources and combining offline and offline. The mouse and the cement, some happiness some people worry In 2008, Bertelsmann, a scenic Bertelsmann, closed all of its 36 stores in China, and the offline business failed. For a while, people began to wonder what the Internet business was doing to expand its offline business, risking a high-cost operation. What kind of happiness can mouse + cement get? What are the challenges for its business? In response, many Internet companies realize that today is still very fuzzy, business is not like marriage, dont feel right can choose again, when many Internet companies burn money change and not to yield, waiting for their own perhaps only death. There is no denying the fact that in many business model on the trajectory of the United States today is the tomorrow of China, the domestic many successful Internet companies can find its predecessor in the United States. Founded in 1999, Blue Nile (Blue Nile) opened the online sales of diamonds, although there is no entity shop, but its sales in 2004 exceeded the Tiffany (Tiffany), Cartier (Cartier) and bulgari (Bvlgari) sales sum, created the myth of the history of American Internet business. Nine drill headed by diamond bird mesh, cosette blue diamond mesh, etc. The Chinese version of blue Nile, rel