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127 座位号 浙江广播电视大学2006年春季学期期末考试 《商务英语阅读》试题 2006年7月 题 号 一 二 三 四 总 分 得 分 得 分 评卷人 Part I Multiple choice Complete the sentences by choosing from the words below each sentence（每小题1分，共20分） 1. The continued prosperity needs ___________. A. management B. corporation C. innovation 2. Asian car companies ________ to attract the discerning western buyers. A. develop cheaper cars B. produce competitive advantages C. turn to efficient methods 3. Accounting firms frequently _________ their audit clients. A. buy management skills from B. sell consulting services to C. provide audit assignment for 4. The person who is responsible for an individual bank is called _______. bank manager financial advisor accountant 5. _______ means using the Internet and a website to promote products or services. On-line support Web support Advertising on the web 6. Mass media promotion aims to influence public perception, not only target _____. A. competitors B. consumers C. products 7. Owing to both domestic circumstances and foreign influences, ______ is no longer the principal contradiction. A. production level B. class struggle C. socialist construction 8. Some organizations can completely redefine ______ they conduct business to achieve superior competitive advantage. A. what B. when C. how 9. By studying business, you can become ______ and investor and be a better employee. A. informed a consumer more B. informing more consumers C. a more informed consumer 10. The factors of supply and demand generally ______ the price that consumers pay producers for goods and services. A. add to B. influence C. cut down 11. Markets are ______ as consumer and industrial markets. A. classified B. classifying C. classifies 12. The ______ could be the precursor to a potential global monetary unit in the second half of the 21th century. A. euro monetary unit