展现量、点击量、点击率;访客数、访问次数、扫瞄量的差别与感化(国外英文资料).docVIP

展现量、点击量、点击率;访客数、访问次数、浏览量的区别与作用(国外英文资料) Display quantity, click, click rate; What is the difference between the number of visitors, the number of visits and the amount of page views? 1.???? What is display, click, click rate ????? In baidu promotion background can see consumption, average price and click, display, clickthrough rate, one thousand cost data, such as the data is your overall evaluation promotion effect, the foundation of further promote optimization. ????? When users search queries, if you can meet the demand of users search keywords inside account is triggered, the keywords of the creative will appear in the search results page, a show called keywords and creativity. The number of times you get the number of displays youve received over a period of time is called the show quantity. Show the quality of your keywords and the quality of your ideas (if your creative presentation is a priority). ????? When your promotion results show, if users are interested in your promotion results, hope to further understanding of your product/service, will probably click access to your website. The number of clicks youve received over a period of time is called click. Simply say, click on the number of clicks your idea is clicked on. ????????????? Click quantity/display = click rate. The click-through rate reflects the appeal of your idea. ????? 2.???? How do you use the display quantity and click rate to make the promotion more efficient? ????? The representation helps you understand how many web users are covered by the extension, and is a concept of number. Through statistical report provides show the amount of data, show what keywords you can find the creative opportunity is larger, can bring you how many times a day of exposure, so as to estimate the your promotion activity can cover to the number of how many potential customers. ???? If all of your keywords show total amount has been less every day, cant let your promotion results are fully exposed, then we sugge