绿地2008年上海卢湾滨地江CBD沟通策略.pptVIP

绿地卢湾滨江CBD沟通策略;提案内容;中国城市综合体正在热起来…;城市综合体震动的是整个城市的经济…;中国综合体的产品越来越成熟,并开始营造自己的特色;上海作为中国最发达的大城市之一，其城市综合体的发展正日趋成熟…;上海新天地;恒隆广场;港汇广场;行业及竞争态势小结:;绿地卢湾滨江CBD将要成为上海人心目中一处什么样的地方？它为上海人带来什么样的感受与生活？ ----从审视我们的品牌开始;;我们适逢一个绝版的好机会;上海人的“外滩梦想”;创造上海新外滩之梦;这个“新外滩”之梦当然与100年前外滩繁荣原因不同，它的兴起一定是要秉承这个时代最先时，最国际化的潮流与生活形态; 卢浦大桥 ;我们的优势;世界趋势:“生活正在向公园迁移”;海德公园;中央公园;因此，在我们看来…;这样的综合体适合于什么样的人群?;分项;;;因此我们有了一个角度去跟他们沟通;我们将重新定义CBD的繁华与奢侈;创意;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2