关于乐语通讯的营销战略浅析 副本doc.doc

目录 摘要···············································································1 关键词·············································································1 一、市场背景分析···································································1 二、当前的营销环境状况分析·························································1 （一）宏观环境分析·································································1 （二）中观分析·····································································2 （三）微观分析·····································································3 三、乐语在竞争中的基本形势·························································3 （一）竞争中的优势·································································3 （二）在销售过程中存在的不足之处···················································3 （三）市场竞争中面临的机会·························································3 （四）在以后的发展中要注意的问题···················································3 四、3G时代乐语所做的STP分析·······················································4 （一）目标市场选择··································································4 （二）市场细分······································································4 （三）市场定位······································································4 五、营销策略分析····································································4 （一）产品策略······································································4 （二）价格策略······································································4 （三）渠道策略······································································4 （四）促销策略······································································4 六、当前的存在问题及解决措施························································5 参考文献············································································6 关于乐语通讯的营销策略浅析 王梦瑶 摘要 本文选取的课题是在我国3G牌照发放以后，各运行商运用3G发展战略和竞争战略，争取在3G时代抓住机遇获得发展的背景下产生的。通过市场细分、市场定位、营销组合确定了本文的的营销策略，阐述了在科技迅速发展的今天，转变产品销售模式，适应市场发展的方向的重要性。乐语从2G时代向3G时代的转型，为乐语的发展提供了一个很好的平台，为乐语宏伟的蓝图填上了至关重要的一笔。 关键词： 运营商业务 智能手机 营销战略