黑弧奥美品牌思考与的工具培训.ppt

2;黑弧奥美 品牌思考与工具培训 – 蝶变2.0 ;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;机会分析的思考模式…;机会分析的思考模式…;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;“Some agencies scorn research, marketing and homework. They skid around on the surface of irrelevant brilliance. At Ogilvy we ask you to do your homework and create brilliant campaigns” David Ogilvy “很多广告公司忽视调查, 行销和功课. 他们随意发挥的想法, 只是 做到肤浅且不相关的推广.在奥美, 我们要求你做足你该做的功课, 来创造真正有效杰出的传播战役” 大卫奥格威;好奇心 – 每事问!;一切从项目理解开始…深入研究产品