技术改变空间感知（认知心理学，经济学家杂志）.pdfVIP

S P E C I A L R E P O R T T E C H N O L O G Y A N D G E O G R A P H Y October 27th 2012 A sense of place SPECIAL REPORT TECHNOLOG Y AND GEOGRAPHY A sense of place Geography matters as much as ever, despite the digital revolution, says Patrick Lane THERE WAS SOMETHING odd about the black car at the junction of Sut- ter and Hyde Streets. It was an ordinary saloon. Its windows were clear, and it looked in good condition. And yet, as the lights changed and the car pulled away into the bright San Francisco morning, a question remained. Why was it sporting a luxuriant pink moustache at its front? The moustache is the trade mark of Lyft, a ride-sharing service that began in the city this summer. Its drivers are private individuals who, in eect, rent out seats in their cars for a few dollars a time. Lyft’s cut is 20%. It works through a smartphone app. When you register as a customer, you supply your phone number and credit-card details. When you want a ride, you open the app and see a map with the locations of the nearest