图书营销新模式doc.doc

图书营销新模式 摘 要 在现代图书营销市场，图书出版发行是图书赢利的主要来源。而近年来出现的书媒广告成为图书运营的一种新模式。他们以书为媒，以书签、腰封、插页等作为载体，将无形的广告传播到目标客户群。这种独特的图书运营模式，开拓了图书营销新思路，其开掘的书媒增值空间，改变了出版产业链，拓展了出版机构的赢利空间，从而形成了图书营销时代的全新理念。?　　关键词：图书营销新模式；书媒广告；图书增值业务；出版产业链? In the modern book marketing, the book publishing is the main source of the book profits. And in recent years, the emergence of book media advertising has become a new mode of Library operations. Their way through books, to bookmarks, waist, insert etc. as a carrier, the invisible advertising to target customers. This unique book operation mode, develop a new idea of book marketing, the op