商务谈判措辞色彩(国外英语资料).doc

商务谈判语言色彩 Key words: business negotiation emotional language function Abstract: in business negotiations, emotional language plays an important role in facilitating the smooth negotiation. The purpose of this paper is to systematically emotional language in business negotiations until after the end before the start of the important role, analyzes the emotional language to express praise, close to the negotiations both sides distance, enhance the effect of persuasive negotiations, pointed out that in business negotiation course in university to cultivate students consciousness of timely use of emotional language. introduction The current economic globalization makes us more and more frequently produces economic ties with the rest of the world, also make us more and more frequently involved in the commercial negotiations with other countries. Business negotiation is focused on the economy, refers to the parties involved in order to coordinate and improve economic relations with each other, meet the demand of trade, through information communication around the subject matter of trade terms, consultation agreement, the behavior of the purpose of trading process. Business negotiation is one of the most common activities in market economy. Successful business negotiations require negotiators not only to be familiar with the relevant legal and business practices of negotiating principles, but also to master negotiating skills. As the saying goes, man is an animal that combines sensibility with reason. Business negotiation means not only understanding, but also emotion. In the same way, you can emotionally impress the other person. Emotional language is a special part of communication, and it plays an important role in the success of business negotiation. It can be emotional and emotional to keep the negotiations in a friendly and friendly atmosphere, thus achieving the purpose of the negotiation. But business negotiations as a subject is still very short period of time in