高三英语Unit 5 Getting the message.doc教案.docVIP

Unit 5 Getting the message Language points in reading: People react to advertisements in different ways. react vt.作出反应 eg.1When John’s mother made him stay at home, he reacted by behaving noisily. 2Dogs react to kindness by showing affection. 3When I punished him he reacted by bursting into tears. 拓展:react vt. 产生化学反应 Hydrogen reacts with oxygen. Acids react on metals. 用于成语：react against作出反抗的反应，反抗 react on/upon 对――产生影响，反过来影响 reaction n. 1反应（可数）2反对（不可数）3反作用，相反的倾向。（不可数，可加不定冠词）4化学反应，核反应。 2—and by associating the product with the customers’ needs,-- associate vt.把――和――联系起来 e.g. He associated himself with this campaign. 他把他自己与这次战役联系起来。 I didn’t want to be associated with it at all. 我根本不想参与这件事。 拓展：associate 还可以作不及物动词使用，“和――来往，和――共事（与with连用）解。 e.g. There he associated with working people. 在那里他与劳动人民来往。 Never associated with bad campanions.永远不要与坏人来往。 Associate n.共事的人，同伙，伙伴 可用作定语，表示“副的” 3Customers see so many ads every day that advertisers must work hard to get their message across. get sth. across 使某事被理解（领会） 4The best chance to reach customers is to appeal to their emotions. appeal to 投合（兴趣或心意） 5There are many things we need to take into consideration before we buy an expensive product,-- take into consideration加以考虑 e.g. You must take his illness into consideration before dismissing him. 在解雇他之前你必须对他的病情加以考虑。 6Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman. Armed with facts and figures这里是过去分词短语作状语，相当于When customers are armed with facts and figures,-- 7Not all ads are used to promote a product or to increase a company’s profits. 此句句型为，三者以上部分否定句。相当于All ads are not used to promote a product or to increase a company’s profits. 意思为：并不是所有广告都被用来推销产品或提高公司的效益。 似句型还有： Not every--=Every—not— Not both--=Both—not— 8Many governments used ad campaigns to make people aware of social problems and government policies. Make—aware of 使―― 意识到 9First of all, we should always keep an eye out for “hidde