金科阳光小镇(国外英语资料).doc

金科阳光小镇 Chongqing jinke advertisements are very outing this year, Chinese New Year when in chongqing, buy gold standard room, years later, jinke march without advertising, to the sunshine town, isnt doing a good promotion and vanishing city for 10 years, is nothing promotion on its odd, really amazing, amazing, amazing, all the praise, group of disdain, and do not say good or bad, only send Li Zhanhong post and share the general strategy, maybe you can bring new ideas. Sunshine town marketing is not good The house is good, the advertisement is not good, the promotion is not good, the sales staff suffer hard, it is the biggest flaw in jinke sunshine town! At the end of 2008, advertising the sunshine town street, after 2 weeks, thousands of people visit the so-called the seventh generation of houses story house light spot and less town the best-selling, jinke group chairman huang are very dissatisfied. The main reason for the chairmans dissatisfaction is that the sunshine town is one of the most heavily invested projects in the quality and configuration of the jinke group. Sunshine town is a challenging building: About 400 acres, 570000 square size, more than 570000 sets of houses, Tuscany, HuaYan new town, the second foreign languages institute, light rail, chatted, HuaYan temple are associated with the project more or a youthful appearance. The embarrassment and frustration of the sunshine town is because chongqing has not heard from the sunshine town since January. In early February, the project marketing team began to think about new ways to promote communication and let the town find its owner. The project marketing team begins to review the work, what is the town of sunshine? The seventh generation garden, original city palace or the beauty of the world? The past again and again, the promotion of project marketing team found that the previous promotion slogan, the promotion of tonality, the promotion of creativity and performance more look more modest. To stop m